In BPO Philippines, many employers, after reviewing and determining that candidates do have the required core skills for a particular job, now look for applicants who seem pleasant, fun to work with.
These
personal or social traits can be the deciding factor between which several job applicants presenting the same work experience and skills will be hired for the job. It's the hard, technical, competent skills that get you in the door, but it's the soft skills; your attitude, your personality that often get you the job.
If you possess positive social skills like leadership, flexibility among others, this gives you an advantage over others who avoid responsibility or are rigid, difficult to interact with/to train.
Find out more on the social qualities you would need to be an attractive candidate.